The New Age Communication Channel

The evolution of communication in an era dominated by the internet has revolutionised the traditional methods of corporate communication. Today, social media strategy stands tall as a premier component of strategic communication that effectively helps in sending critical messages to the target audience. Here's how to understand the significance of this trend and how to leverage it for maximum outcomes.

According to a report by Statista, as of 2021, an estimated 3.6 billion people were using social media worldwide Statista. This clearly highlights the role of social media as a powerful tool that enables businesses to tap into a vast audience base thereby creating a stronghold for marketing communication strategy.

• Reaching a Wider Audience: Perhaps the most significant advantage of a social media strategy is its ability to reach millions of people simultaneously. With strategic messaging on popular platforms like Facebook, Twitter, Linkedin, and Instagram, businesses can create engaging content and reach out to potential consumers across the globe.

• Brand Awareness: Leveraging social media helps to enhance brand visibility and allows businesses to showcase their products and services to a wider audience, making it an integral part of a brand communication strategy.

• Customer Engagement: By creating engaging content on various platforms, businesses have the potential to evoke responses from their target audience thereby establishing a two-way communication channel leading to the success of a global communication strategy.

• Measure Success: Social media platforms offer comprehensive analysis tools that aid in tracking the success of every post and campaign helping in refining the digital communication strategy.

Renowned author and social media marketer, Jeff Bullas said, "Social media is a wonderful and valuable tool for marketing. It's like a non-stop, 24/7 global networking event, where you can build relationships and grow your audience."Jeff Bullas.

In conclusion, with the advancement in technology, social media has emerged as a powerful tool in strategic communication offering unique advantages. Understanding and leveraging its full potential to communicate, connect, and convert can vastly accelerate the achievement of business objectives. Therefore, organizations must emphasize on the importance of social media in their communication strategy development to stay ahead in this fast-paced digital world.

References:

1. Statista. (2022). Number of social media users worldwide from 2017 to 2025 (in billions). Retrieved from www.statista.com

2. Bullas, J. (2020). The power of social media marketing in business. Retrieved from www.jeffbullas.com